The NeoZoa Digital Magazine

A blog by Maria Chotou

According to NeoZoa’s own description on its website “Each issue of NeoZoa combines a poignant topic and ‘identity’, with the aim of uncovering how we are defined by cultural intersections and societal ideas”.

NeoZoa is a student-run online magazine written and produced by master students studying the MA in Digital Journalism at HMKW. Students began the magazine as part of their classwork for the module Culture & Entertainment in the summer semester of 2021 and it became a Minor Project in the next winter semester as well, both classes being taught by Prof. Dr Tong-Jin Smith. The main editors of the magazine were Alice Preat, Paul Krantz and Raf Yengibaryan, with everyone else in the class contributing as writers. The project’s idea was to rotate the roles and to give everyone the chance to become an editor, as explained by Airine Nuqi, one of the magazine’s writers and  designers of the magazine.

Prof. Dr Tong-Jin Smith encouraged the students to work collectively in launching an online magazine which they would then be capable of enriching further with their creative stories and journalistic works. They had to share roles regarding editing, design and web assistance. The first edition of the online magazine concerns issues of Language and Identity. The magazine is divided into features and multimedia, revolving around the concept of fear from different aspects.

Contributors were Alice Preat, Airine Nuqi, Carina Sheen, DJ Coffey, Hannah Atteneder, Hannah Reiss, Julia Merk, Leo Frick, Paul Krantz, Raf Yengibaryan, Stephen Benkert, Nadine Allgeier and Will Bryan.

Multimedia section from NeoZoa’s website
Features section from NeoZoa’s website

NeoZoa..but what is it?

“NeoZoa are animals that have been introduced into an area that’s not their native habitat. Since we all moved to Berlin from various places and had to find our ways in this new habitat, the name was very fitting. We all had to adjust to a new culture of sorts. Plus it sounds cool.” — Leo Frick, a NeoZoa writer.

“One of the ideas behind NeoZoa was to explore the theme of identity in relation to other issues that play a big part in our lives: language and fear for example. Our identities are complex and influenced by so much, and we thought it would be interesting to investigate some of these relationships and their impact on our lives. In the magazine, you’ll find pieces about the US military complex, phobias, voice actors, and more.” — Alice Preat, NeoZoa’s editor and writer. 

Challenges and advice

Regardless of which digital storytelling tool we use, it can always be challenging to learn and compress your ideas to create a web magazine. Student-run magazines like NeoZoa are always tricky to manage since they are operated by students for students.

According to the students: “everyone has different editorial and management styles and reacts differently to feedback and criticism. It’s always an opportunity to learn in the end.”

As for the last piece of advice for those who have the idea of creating an online magazine, but do not feel confident enough to do so, the secret is to not be afraid of the challenge and go ahead find your team, theme and get it started.

“Even if your magazine has only one or two issues and never continues on, it will be a valuable experience for all who participate. It will teach you how to work as a team, how to follow editorial visions, and how to follow up on your investments” says the NeoZoa team. 

To read the full first issue of NeoZoa magazine, click the link below:

The Berlin Housing Crisis and The Right of First Refusal.

A short film by Michael Grubb, Maria Chotou, Merve Kartal, Reuben Holt (MA Digital Journalism), produced as part of the Media production module with lecturer Patrik Baab.

This short report takes a close look at the current housing crisis in Berlin, taking as its focal point the Vorkaufsrecht (right of first refusal) – a legal mechanism that has been utilized by the different federal states (Bundesländer) to intervene in the sale of apartment buildings. The goal of the Vorkaufsrecht is to protect the socioeconomic diversity of different neighborhoods. 

Berlin is famous for its socioeconomic diversity within the city. Plenty of Berlin areas still retain a sense of community that has been destroyed in many other gentrified European capitals.

The use of the Vorkaufsrecht was recently severely restricted by a ruling of Germany’s highest administrative court leaving many groups of renters in a sort of limbo. This film highlights the situation of renters who are, or were, in the process of organizing themselves so as to be able to utilize the right of first refusal.

The report seeks to establish a portrait of those renters directly affected, and tries to elucidate what this means for the protection of renters’ rights vis-à-vis those institutions that hope to profit from speculation in the Berlin real estate market. 

As with all video productions, it required a lot of background research, interviews, investigations, mapping and (lots of late night) editing.

Here are some images from our production journey and please click on the link at the end to see our report:

All images were taken by members of the production team. 

To watch the full movie click the link below: 

If you want to know more about the Berlin Housing Crisis visit the link of the Deutsche Wohnen Enteignen Campaign:

https://www.darumenteignen.de/en/

Lesbian Couples in Germany Are Waiting For The New Government to Make Good on Its Promise to Reform Parental Rights Laws

The ‘traffic light’ coalition has promised to bring an end to the practice of subjecting same-sex families to an adoption process before the state will recognize both partners as the legal parents of children born into their relationships.

A profile feature by Michael Grubb

On a rainy December evening Emma and Jolanda sit across the dinner table from their daughter Irma. The bubbly two-year-old alternates between enjoying her apple slices and insisting on participating in the conversation, unphased by her underdeveloped sense of grammar and syntax. Her interjections command the attention of the room, her parents nodding affirmingly to the baby babble. She has lots to say and seemingly strongly held opinions – the coherent, adult conversation can only continue once she is satisfied that her point of view has been taken into consideration. 

She is also a dancer, born with an innate appreciation for music, which is a constant feature of the household. An eclectic, tasteful collection of vinyl records occupies a portion of the long wall in their living room. Jolanda throws on an album of classic reggae, and Irma begins to dance almost immediately. A wiggle of her hips, sometimes a tap, or stomp of her feet, hands clapping to the beat. Her dancing is improvised and joyous, and it continues for the entirety of the song that flows through the speakers.

Emma and Jolanda met in 2011 while working at the same institute in Berlin. They are molecular biologists, and at the time were conducting basic research – Emma as a postdoctoral fellow, Jolanda as a PhD candidate. While searching for answers to the fundamental questions of biology, they also found each other. 

Both have since continued to excel professionally. After defending her PhD, Jolanda spent some time in the administration of a prestigious research institution in Berlin, and for the past few years has been working with a software provider that helps laboratory scientists more efficiently manage their resources. 

Emma has reached a level of success as a molecular biologist that very few achieve. Highly awarded and respected in her field, her list of publications in prestigious journals is extensive. The European Research Council now provides the funding that supports the laboratory she oversees.  

It was after the pair purchased and moved into an apartment in Berlin that they began contemplating children. “Once we had a home, we felt that we were ready to start a family,” Emma said.

They decided she should be the first one to carry. “It was clear that Emma wanted to have the first baby, because she is older.”

In the summer of 2019 Emma and Jolanda married. In November of the same year Irma was born. Raising her over the last few years has been a joyous experience, accompanied by the crocodile tears and sleepless nights that all new parents endure. Their non-traditional family has also been treated with respect and acceptance in their community.

However, their most significant source of stress and insecurity has been the fact that until very recently, Jolanda was not Irma’s legal parent.

“We have a marriage for everyone, but it’s not complete,” Jolanda said. “No one that I’ve talked to – even the butcher in my parent’s village, or my 80-something year old aunt, no one has anything against our family. And yet nobody knows that we have to go through this. Everyone is happy with the two of us having a child, but nobody knows that we have to adopt.”

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When homosexual couples decide to start a family, the decision is always explicit. There are no accidents. For lesbian couples becoming pregnant often involves sperm donors and fertility clinics. Health insurers in Germany will cover initial fertility treatments for heterosexual couples, but not for women in same-sex relationships, meaning they must bear the full cost. For many it is prohibitively expensive.Depending on the length of treatment, it can cost anywhere between €10,000-20,000. The process can take years, and the decision to go about it is never taken lightly.  

According to German law, when a child is born to a married lesbian couple, only the woman who gave birth to the child is considered the legal mother. The other woman in the marriage must adopt the child before the state will recognize her as its legal parent. This process is arduous and intrusive, and its outcome is subject to judgements of both the Child Welfare Office and the courts. 

Heterosexual couples, whether married or not, are not subject to such institutional oversight. When a married woman gives birth to a child, the husband is automatically recognized as the legal parent, even if he is not the biological father. For unmarried couples, the woman can simply declare her partner the father. In both cases parental rights are granted with the stroke of a pen on the day the child is born. 

From the day she was born, and for the following two years, Irma had only one legal parent. 

“I was treated nicely by everyone at the hospital,” Jolanda said. She was allowed to be present for the birth. “But I am not mentioned in the birth certificate. I was basically nothing to her legally.”

Childbirth comes with obvious risks, and the laws governing the allocation of parental rights are meant to ensure that a child will be cared for by a second parent in the event of the mother’s death. In Germany, obligations of care and inheritance are predicated upon legally recognized parental relationships. Because parental rights are not allocated to the second partner in a same-sex relationship at the time of a child’s birth, those children come into the world without the legal security afforded to children born into heterosexual relationships. 

This fact was a primary concern for Emma and Jolanda before and after Irma’s birth. Jolanda’s lack of legal status vis-à-vis her daughter restricted her ability to take full responsibility for her, at the pediatrician for example, or in other contexts where important decisions must be made on her behalf. If something had happened to Emma, if she were killed or incapacitated, Jolanda’s right to continue parenting Irma would not have been assured.  

“A woman can die during delivery, and you don’t want a child to be orphaned right away, so you need a second parent,” Julia said. “This should apply to us as well. If Emma had died Irma would have been an orphan. But I’m there! I’m married to Emma! I went through the pregnancy with Emma, I’ve been in Irma’s life from day one. Where is the difference?”

Two German courts, as well as the new German government, would seem to agree. 

Nodoption (a play on the words ‘no’ and ‘adoption’) is a non-profit legal advocacy organization that has helped same-sex families challenge the laws governing parental rights in German courts since 2018. They argue that the law fundamentally discriminates against same-sex couples, and endangers the children born into those relationships. Though most of their initial cases were lost on procedural grounds, they have succeeded in two instances in the past year. 

In March 2021 both the Regional High Court in Celle, Lower Saxony, as well as the Superior Court of Berlin ruled in their favor. 

The law states that only a “man” can be the “father” of a child, thus excluding the possibility of the second parent being a woman (or non-binary person). Both courts ruled that as such it discriminates against same-sex couples. The rulings have been bundled together and sent to Federal Constitutional Court in Karlsruhe, which will decide on the constitutionality of the law. When the case will be heard and decided upon remains to be seen – the process can take many years. 

In a statement given after the ruling of the Superior Court in Berlin, Lucy Chebout, the lawyer who represented the plaintiffs in both cases, called it a historical moment and a clear call to action for the federal legislature. “Two high courts have stood on the side of same-sex families and are supporting them in their fight for equal rights. The legislature should seize the opportunity and finally institute reforms to the laws governing parental rights,” she said. 

If one is to take the newly installed German government at their word, then they intend to do just that. 

The “traffic light” coalition of Socialists, Greens, and Free Democrats included in their governing contract the statement that, “If a child is born into the marriage of two women, both are automatically the legal mothers of the child, as long as no other legal agreements have been made.”

Governing contracts are of course not the law of the land – they simply lay out the intentions of the coalition for the coming legislative period. The former “grand coalition” government of Christian Democrats and Socialists had similar language in the contract they signed in 2018. The effort to turn those promises into legislation never made it to a vote in the Bundestag. 

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The adoption process involves two institutions: The Family Court, and the Child Welfare Office. The party in the marriage who did not birth the child must first petition the court, stating their intention to adopt (a document which in Germany must be produced by a notary), and the party who gave birth to the child must give consent for the adoption to the court (also via a notary).

The court will then ask the Child Welfare Office to make a “judgement” of their situation – it is this part of the process that, for Emma and Jolanda, felt the most intrusive. It means submitting to interviews, the purpose of which are to elucidate deficiencies in one’s character. It means allowing a stranger into your home so that they might scrutinize the setting in which you raise your child, and pry into your routines and methods of parenting.  

They would not be subject to such scrutiny by the state if they were in a heterosexual marriage.

Their adoption process was complicated by two outside factors; the onset of the corona pandemic, and that nine months after Irma was born, they had to move cities. Emma was to start her own research laboratory in Cologne, a move that was in the works even before her pregnancy. The home visit was thus delayed, stretching the entire process out beyond the normal time parameters.

A man from the Child Welfare Office, similar in age to themselves, came to evaluate their home a few months after they moved to Cologne.

“I was nervous, obviously, because I felt like I was being tested. He is coming to judge – based on one visit, during lockdown, after we have moved and are not in our normal environment, wearing masks – if I am a good mother, or potential mother to my child, that I have raised since birth and who he doesn’t know. It feels so shitty.” Jolanda said. 

“You think all kinds of things – should I have her in my arms? What if she doesn’t want to come to me and only wants to go to Emma because of, whatever, and how will he judge me because of it? These things are obviously totally unnecessary to think, but still you do this.”

The Child Welfare Office found them and their home to be suitable to raise their daughter, and in November 2021 the adoption became official. 

This recognition of their family changed little for them in a practical sense. In an emotional sense, it represented the long-awaited end of a journey they felt they shouldn’t have had to be on in the first place. 

 “It has done something to me. I’ve loved Irma always, in ways you can’t express in words, and it hasn’t changed anything in terms of my relationship to her or Emma, but I feel better. I know now that the German state recognizes that legally I am her mother. It’s a big deal, a huge deal.”

The last 16 years of conservative led governance in Germany has meant stagnation in the march towards equality for sexual minorities; Angela Merkel’s government was not explicitly homophobic, but certainly wasn’t ready to expend political capital addressing the issues facing same-sex families. The new government under Olaf Scholz has made it clear they intend on making up for lost time. Whether reform of the laws governing the allocation of parental rights for lesbian couples comes of legislative initiative or is ordered by the highest court in the land remains to be seen. 

“Let’s see how quickly they change the law,” Jolanda said. She is currently pregnant with their second child, a boy. The pace of reform will determine if they once again must ask permission to be recognized as a family.

Strategic Communication Concepts Delivered With a Smile

This winter term, Master students of Public Relations and Digital Marketing at HMKW worked on a strategic communication concept for Amazon in Berlin.

Amazon Development Center Berlin, Germany 

Amazon has been firmly rooted in Germany since 1998. The Company is not only delivering packages to customers throughout Germany, but also research and development in Germany, the largest of them in Berlin. In Berlin alone, more than 2,000 employees have been working since 2011 on artificial intelligence, automated translations or the improvement of services such as Alexa, Audible, Amazon music, or Amazon Web Services (AWS). 

After a briefing by Amazon, the third semester students, under the guidance of HMKW’s Prof. Dr. Christian Möller, spent their semester researching Amazon’s current situation and developing strategic communication concepts for corporate citizenship and outreach activities. Eventually, this week, they had the opportunity  to present their concepts to the Amazon Communication team at one of their offices in Berlin.

Here are some pictures from the presentations: 

  “The concepts and presentations by the students were very professional and highly relevant for our corporate communication work here in Berlin”, Amazon spokesperson Silke Goedereis said. “I was impressed by the student’s ideas, creativity and the maturity of their concepts.”

Master students of Public Relations and Digital Marketing at HMKW

These photographs were taken by Prof. Dr. Christian Möller. 

Justice For Syria

A short movie by Lukas Kolig, Celia Penning, Laura Bohorquez, Erasmus Kalenga Hamunjela (MA PR & Digital Marketing), produced as part of the module Media Production, with lecturer Patrick Baab.

The Background

This investigative report is based on the story of Anwar al-Bunni and how a chance encounter in a Berlin grocery store helped bring about a historical trial, on German soil, against Anwar R. and Eyad A., for crimes they committed against humanity on behalf of the Assad regime in Syria.

Anwar al-Bunni is a Syrian lawyer and human rights activist, who was arrested and charged in his home country Syria in 2007 for disseminating false information about the Syrian state. After serving five years, he decided upon his release from prison to flee to Germany in 2014.  In Berlin, in an incredible twist of fate, Anwar al-Bunni happened upon Anwar R. in a grocery store right next to his refugee home in Marienfelde.

Anwar R., who worked for the intelligence services in Syria, is the man who al-Bunni alleges abducted him in front of his apartment in Damascus and interrogated him in prison. He was part of the Assad regime in Syria, from Branch 251, who allegedly oversaw the murder, rape and torture of at least 4,000 people. Also part of the regime was Eyad A., who arrested people at protests and brought them to Branch 251. Both men flew to Germany in 2011 and 2014, and arrived in the same refugee home in Marienfelde as Anwar al-Bunni.

After the encounter in the supermarket, Anwar al-Bunni started working together with state prosecutors collecting evidence of the crimes against humanity committed in Syria. In large part thanks to his efforts, Anwar R. and Eyad A. were finally arrested in 2019 in Berlin. 

The steps involved

The goal of this investigation was to create a report around the story of Anwar al-Bunni by finding out how Berlin became a battleground for the fight against humanity crimes in Syria. There were many steps involved in bringing this report to life. The first step of the report consisted of a detailed fact sheet about the protagonists and the war in Syria. From this a hypothesis was formed, which needed to be tested by carrying out interviews with the most important protagonists in this story. In order to do these interviews, first the sources to contact potential interview partners needed to be collected and divided into victims, neutrals and responsible people. The most important interview partner was  Anwar al-Bunni, as well as Syrian activists in Berlin. After setting up the possible sources, the questionnaire was developed for the interview partners. In the last step, the outline for the visual and production-related inquiry was decided.

The biggest challenges

Some of the biggest challenges we had to overcome in conducting this report was the fact that this was a very sensitive topic. It was hard to find interview partners and also find questions that wouldn´t trigger them. Another challenge was that there had already been many reports about al-Bunni. So we didn‘t want to copy all the existing ones and had to come up with a new angle. Additionally, it was a big challenge trying to secure interview partners, especially from the legal side, since the trial was still ongoing. And finally, there were many organizational and technical challenges in organizing shooting locations, a functional timetable, and working with the equipment without any preexisting experience.

To watch the full movie, follow the link below:

A Guide To Journalistic Writing and Practices with Andrew Curry

A blog by Maria Chotou

Berlin based journalist Andrew Curry has more than 20 years of experience reporting from five different continents. In his eyes, he feels very privileged to get to ask questions and share stories as a journalist. His reporting agenda is diverse and impressive. He regularly writes about science, archeology, culture, politics, business, and even cycling. Curry has written for a wide variety of publications, from Architect and Bicycling to National Geographic, The New York Times, Rouleur, and Wired. He is currently a contributing correspondent for Science magazine and also a contributing editor at Archaeology.

Since October 2021, he has been teaching the module Journalistic Writing, together with Dr. Martina Kohl, to students attending the Masters in Digital Journalism at HMKW Berlin. Curry aims to provide students with the key concepts of journalistic writing and reporting, from the basic elements of a news story to pitching, reporting and writing. His reporting principle is that there is no one correct way of writing a news story. Instead, he encourages students to tell readers in a news-y way about who was there, what they said, why it was newsworthy, where and when the event took place, and what the audience reaction was (the so-called essential five Ws).

As a kid and university student, Curry lived in California and Washington, D.C., where he used to bike around a lot. Still today, he perceives cycling as a symbol of relaxation and inspiration. It helps him think and enter a different mind space. Cycling in Berlin radicalized him and made him aware of traffic, dangers and other aspects that need to be improved in the urban space of the city. Cycling is a precious time for the mind to zone out.

“One of the great things about cycling is the rhythm of the year: The ride that leaves me barely able to climb the stairs afterwards in March will seem like an easy jaunt in October, when the leaves fall once again, and then winter will come, and the wheels will turn once more,” Curry said in an Instagram post.

These impulses for wandering and mobility but also a sense of time and rhythm find expression in Curry’s curiosity with scientific topics, more specifically, archeology. He did not study history but he was always interested in it and archeology is a big part of history. “It is hard to find news in history. Archeologists make discoveries which are news but the narrative around them is the news story,” Curry explains.

Coming to Germany, Curry thought that he would write about politics. But eventually he developed his interest in science and history and decided to embrace it in his journalistic work, as it requires some background knowledge on the topics, and the fact that science publications actually pay well. “Science reporting is like any reporting,” says Curry. So even if science is not your thing, but reporting is, here is some invaluable advice from Curry to keep in mind:

The Five Ws – Accuracy and Clarity

The goal of the coverage of any event, talk, or speech as a news story is to give readers information about what happened at a specific time and place. Readers need to know the who, what, how, when and why. Who was there? What did they say? How did other people who were there react to what happened? When and where did it take place? Why should we care? News coverage requires close attention to accuracy and balance. The five Ws are the most newsworthy elements of a report and will keep the facts straight.

The Headline

The key point of a headline is to say what matters and tell the readers briefly what the story is about. Ιf you had to imagine that you knew nothing about the story, what information would motivate you to read more about it? What is the information that will catch the eye? Being conversational is very important. You are naturally trying to communicate with others after all. As Curry says, avoid quotes, colons and journalese.

The Lead

Τhe structure of the lead varies depending on the content, purpose and audience of the story. There are certainly different ways to start a story and the lead will set the tone, mood and direction for everything that follows. If there are no unanswered questions in your reporting and the ultimate goal of accuracy and clarity have been achieved, an emerging lead that reflects your story will appear.

The Nut

News stories often follow the inverted pyramid structure that weighs facts according to newsworthiness based on the journalist’s judgment. The nut is the main core of the report. It is up to the writer whether the basic information of the five Ws will come before key quotes or after. Key quotes and interesting facts summarize, analyze and give relevant details to the readers. It is essential to get quotes and interview participants for reaction during the reporting.

The Kicker

The kicker is the last sentence of the story and aims to surprise, amuse, get the reader to ponder, -or summarize the story. It can be a quote or a simple conclusion.

Practice and enjoy it

Andrew Curry might consider journalism to be a lucky job, but he would not deny that journalistic writing requires practice and careful analysis. He suggests that reading other people’s work, questioning the way the details have been collected, considering the reader’s interest and the sources is the key to success.

To check out Curry’s recent publications click on the links here: https://www.andrewcurry.com/

Jump Into Something Where Your Heart is

Prof. Dr. Markus Ziener on his Washington DC sabbatical, American culture & the future of his students

A blog by Airinë Nuqi

“They stole my bike! I was furious!” Prof. Dr. Markus Ziener shares with me. “This crap happened to me already once before when I was living here as a correspondent years ago… And it’s not even mine, it’s the bike I borrowed from my friend.”

Reporting for duty, all the way from Washington DC, is our very own, Prof. Dr. Markus Ziener. For those who have not met him yet (and you wouldn’t have, since he is currently away on a sabbatical for the Fall semester), you will get to meet him when he rejoins our institute again, in the spring semester.

While Markus has been with HMKW since 2014 and has taught different classes ranging from Politics and Economics, all the way to Digital Formats and Storytelling, he has also reported as a correspondent from Warsaw, Moscow, the Middle East, and Washington.

Currently, he is carrying out research in Washington as part of the Helmut Schmidt Fellowship which was awarded to him by the German Marshall Fund (GMF).

As a young boy from Darmstadt in the state of Hesse, Markus started his journalistic career as far back as high school, when he was a schoolboy contributing to his local newspaper. Later on, he and his family moved to Bavaria, where he wrote about sports topics, recorded with the Bavarian broadcasting station, Bayerischer Rundfunk, and after graduating from university, he joined the Frankfurter Rundschau, one of the most prestigious left-leaning newspapers in Germany at the time.

Most young people go through a phase of trying out different jobs and careers and figuring out what they want to do. This is a relatively normal occurrence. For Markus? Not so much. Sure, at one point or another he wanted to be a very successful soccer player or a guitarist in a rock band (which, hello? Would have been amazing), but journalism was the only thing Markus ever pursued professionally. 

“It was easy actually. I wanted to write, wanted to work with words and writing sentences and stories, asking questions, and trying to extract something interesting from people. I always loved that, so maybe it’s a little boring but…” he shrugs, “I knew I wasn’t good at mathematics and physics and all those kinds of things, so I knew I should pursue a different path.”

In January 2020, Markus was awarded the fellowship at the German Marshall Fund in the US, but as you can all guess, a tiny thing got in his way. The tiny issue of a global pandemic… I know… these things always happen at the worst possible time, don’t they? He ended up going a year later and got to experience the COVID working environment at the GMF in Washington.

“It’s difficult to dive into a buzzing, lively environment, where things come at me… some stuff happens – but it happens on Zoom, which is not that funny and does not require my presence here in DC,” he says while sitting in his office with the door wide open, pointing to the emptiness of the hall beyond his office door.

Prof. Dr. Markus Ziener via Zoom
Prof. Dr. Markus Ziener via Zoom

Despite these challenges, Markus has had the chance to throw himself into his journalistic work and show his media prowess by scheduling interviews left and right. Having conducted almost 50 interviews so far, he has also appeared on C-SPAN, Euronews, Al Jazeera, Welt (WeltN24), France 24, BBC Arabic, and more. 

The project that brought him to Washington DC, focuses on the transatlantic relationship between Germany and America, but in the context of what is currently happening in China, Russia, and the US. “I think Russia is becoming a dictatorship or is a dictatorship, China is a bully, and the US is very much inwards looking and focusing on what’s good for America, even under the presidency of Joe Biden,” he says, adding, “So, the question is, where is Europe here in this equation? And that’s what I’m looking at.”

One thing Markus admits, having had a talk with a China expert earlier that day, is that when it comes to China, and it being the main topic in the city, he needs to know more.

“I mean this guy was from the Wilson Center, and in order to be on eye level with the questions and in the conversation, you have to build your own knowledge base,” he says, promising he will pass this on to the students at HMKW next semester (but not before I pass it on).

This is not the first time Markus is in the US or even Washington. Years ago, Markus lived in the capital for years. However, this time around (other than being a victim of bike stealing), Markus seems baffled at the level of environmental consciousness (i.e.lack thereof?) that people there possess. He compares Germany to the US, and admits that if the US would have the German Müllpolizei (translated: trash police), they would “have a field day in Washington.”

However, working with the GMF has given Markus some unique opportunities, making the time in Washington worth the ‘culture struggle’. As a German journalist in the US, it’s easy to be dismissed sometimes, but as someone from the German Marshall Fund, “considered to be an American NGO, it’s a door opener,” Markus says, adding that, “People here are really on top of their stories. They have China experts, Russian experts, experts for everything. They can hit the ground running, you know? They don’t need any kind of warm-up, they know their stuff and that’s exciting, and that’s why it’s really good being here.”

To the students Markus might not catch in time before returning, he says: “Be curious!” adding that, “I have this conversation with my daughter – when you’re young, I think it’s good to really jump into something where your heart is… where you want to achieve something, to leave a mark, and not just to check how many hours did I work this week.”

To my humored facial expression, regarding the hours comment, he adds, “I think there should be a time in life where you feel that something is more important than yourself, and you have to commit yourself to this…It’s an individual thing and I think sometimes you have to test your limits a little… I wanted to be a foreign correspondent. That was the goal I had when I was young and I didn’t want to settle for the low-hanging fruit, to be honest. I wanted to be a correspondent in Moscow and in Washington, that was something I dreamed of. And you don’t know whether you can achieve that because there’s a lot of luck involved but at least you try, and if you try and you don’t get it… I can live with that. But if you haven’t tried…”

If you want to hear more about his views and work on the transatlantic relationship between the US and the EU, give a listen to the EUROPALABER episode he was a guest on in mid-October https://open.spotify.com/episode/7EUKQflWVkwGptT593pvbm?si=6625c8153a144b80 

How To Make Your Own Podcast Series: A Guide by Dr. Clarisse Cossais

A blog by Airinë Nuqi

Dr. Clarisse Cossais started her radio career in 1993. In her eyes, podcasts are something quite new, but very fast tracked. She explains how now, every broadcast program that she produces for the radio will, essentially, be uploaded as a podcast. Cossais is a freelance radio journalist and producer for Deutschlandfunk Kultur, as well as other public service broadcasters like: rbb, NDR, and SWR.

Having started her lecturing career at HMKW in 2017, Clarisse has been contributing to the Media Production module with her expertise regarding podcasts, for around 4 years.

In more recent news, she published her own podcast series “Littéramour‪s‬” with Sigrid Brinkmann.

Like the rest of us over the past year, Cossais found herself on a walk with her friend Brinkmann, coming to the conclusion that they both needed to do something during this time of total stagnation during the pandemic. The fact that Brinkmann loves french literature and Cossais loves german literature, was the push they needed to come up with the idea of “Littéramour‪s‬” and get the show going.

“We felt so stuck, we had the feeling that we cannot go to lectures, we cannot go to exhibitions, we cannot travel to the person we want to ask, and as a journalist it’s not so easy,” Cossais says.

The premise of the podcast is, inviting guests and speaking to them in both german and french. Each episode is done twice, in both languages, with the same guest. “We do everything together. She speaks french very well,” Cossais says on Brinkmann, “and I speak german very well, we both have an accent of course… but I think it is encouraging people to say – it doesn’t matter if you have an accent, because as long as you have the ideas and the willingness of expressing yourself, that’s it.”

Most guests aren’t invited after they have their work already translated, but rather before. Additionally, something that both Cossais and Brinkmann are enjoying during this project, is the freedom it has given them. “The first book we were speaking about, will only be completed in two years, and we were like okay, it doesn’t matter,” says Cossais.

Cossais and Brinkmann have known each other for 12 years, and work together on national radio.

So, if you are reading this and feeling inspired to start your own podcast, here is some invaluable advice from Cossais:

Finding your niche

Before starting their podcast, Cossais and Brinkmann did quite a bit of research on their idea. Has something like this french-german literature fusion ever been done before? Should it be short or long? Should it be discussion based or rather feeling a guest out and listening to them? How long will an author be able to talk about their work?

Cossais reflects on how Brinkmann and herself do not like programs, where people discuss for hours. Their goal instead is to take the attention away from themselves, as the hosts of the show, and shift the attention to the guest completely. “We wanted to have more time for the authors… and sometimes we speak a bit longer … but we don’t want to say ‘Me and Sigrid are doing…’ That doesn’t matter, it’s not about us,” Cossais says. 

Quality

Cossais heavily insists on the importance of quality. One of the first and main things to think about and prepare, was the professional studio. She stressed the point that the podcast had to have a very good sound quality. 

Cossais and Brinkmann are experienced radio hosts and moderators, so quality should not come as a surprise on their non-negotiable list. However, with new tech equipment, a professional studio does not always have to be a must. With the right mic, and editing skills, a quality podcast can be recorded in many places outside of a studio, especially if you are just starting out.

Do what YOU want to do

“For students, if they would come to me and say we would like to make a podcast, I always say yes! Even if it is a one hour discussion podcast… just doing something is always better than doing nothing,” Cossais says. 

If you are a student, a young professional, just starting out, and you have an idea? Go for it. The only way to learn is to try. And the way to enjoy what you are doing, is to actually do what YOU want to do. It helps, if you have a special idea, an interesting execution, or even a new strategy on how to present your work. But always do what you want to do.

Prepare

Preparation is a given. But haven’t you listened to a podcast at some point, and thought: this person is such a great presenter, so natural and seems somewhat… unscripted? There is no such thing. Sure, for some presenters, their natural charisma, a word, a sentence, some in-between joke, might be unscripted, but even their script most likely consists of a few bullet points. “I mean they are some beautifully talented people who can do it without preparation. I do not belong to them,” says Cossais.

And some final parting advice for prospective podcast creators:

“Do not underestimate the time it takes,” says Cossais. Cossais compared the public work you can do, like podcasts in this case, to a kind of business card that can be used, when people ask ‘oh, what do you do?’ and that you never know what might come out of it. 

“From the moment that you are doing something, things happen. Because you are already putting in some energy, and you are making something,” Cossais says, not giving too much away.

To check out Cossais and Brinkmann’s podcast “Littéramours” follow the link below: https://podcasts.apple.com/de/podcast/litt%C3%A9ramours/id1548542614

To read more about Dr. Clarisse Cossais and her teaching at HMKW Berlin, you can visit her profile here: https://www.hmkw.de/hochschule/lehrende/fachbereich-journalismus-und-kommunikation/clarisse-cossais/

Guest Lecture with Collabary from Zalando

Guest Lecture with Stefano Balestra and Anna Meyfarth from Collabary, Zalando Marketing Services’s self-service platform matching brands & influencers

A blog by Airinë Nuqi

In the Winter Semester 2020/21, Stefano Balestra (Director of Marketing Strategy & Operations) and Anna Meyfarth (Marketing Lead at Collabary) of Zalando Marketing Services (ZMS), gave a guest lecture at HMKW on the subject of ZMS’s influencer marketing platform, Collabary,  a platform that begun as a startup within Zalando Marketing Services in 2016 connecting brands with influencers. This guest lecture was held as a part of the “New Trends in PR” module taught to third semester PR and Digital Marketing master students, by Prof. Dr. Kim Murphy.

With numerous years of experience in the industry, Stefano and Anna provided the students with a direct insight into the services of ZMS, how they are successfully matching brands with influencers and helping brands to run influencer campaigns. As part of the lecture, Stefano described four of the key trends in influencer marketing that he and his marketing team have witnessed over the past year, and which will continue to shape influencer marketing in 2021:

Credibility & Creativity

The pandemic has had a profound impact on all our lives and one knock on effect is that consumers increasingly want to see authenticity and substance from brands and influencers. According to Stefano, they saw credibility and creativity evolving through 2020, as a result of the pandemic and other global events like the Black Lives Matter movement.  In terms of authenticity and credibility, people want to hear from influencers who take a stance on important social and political  issues.  Over the past year, Zalando and Collabary sought out influencers who will be honest about their values and, most importantly, give a strong opinion even if only some segments of their followers agree with them. Faced with the pandemic, many brands had to also ask themselves over the past year: “Is this the right time to do marketing?”  and how can we do it in a way that is credible and authentic. Stefano explained how Nike successfully confronted this dilemma, coming up with the “If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world” slogan, accompanied by workouts people could join, engaging them from their homes, and helping them to feel part of a community while in isolation. 

Change & Tech Platforms 

The second trend that has emerged over the past year and which will continue is the evolution of tech platforms. Stefano observed how on the one hand social media platforms like Instagram and Facebook are noticeably shifting towards more commerce, on the other hand ecommerce platforms like Zalando are increasingly becoming more social. Stefano also described how TikTok is trying to set itself apart from other platforms by focusing increasingly on topics like health and education. In 2021, YouTube will most likely try to compete with TikTok with the introduction of more short form video content.  Brands need to closely monitor these changes and ask themselves where will their customers be and on which platforms? If brands want to stay relevant, they need to keep up! 

Customer-Centricity & Immediacy

The students also got an insight into how live shopping and livestreaming is making a comeback in the digital age (another consequence of  the pandemic). While live shopping  has existed for some time, certain influencers are selling products, whether for a brand or their own, to live audiences at record speed. “The customer wants access, immediacy and exclusivity,” Stefano says, “this is something to look out for, since people want direct access.” He described how brands and influencers are all trying to  “tap into” this type of interaction, where you can provide your audience and potential buyers with the sense of urgency through, for example, count-down timers and such. 

The Rise of AI

The final trend is the rise of AI and the virtual influencer (e.g. LiL Miquela). Brands reach out to influencers to promote them, but they know that this comes with giving up control and this scares them, as influencers are free to interpret a brand’s message however they choose. However over the past year, more companies and brands have started using virtual influencers and will most likely continue, over the next year, to engage with virtual influencers like Lil Miquela. He also expects that brands will start using AI to generate more marketing content, for example, generating whole scripts, stories.. While AI can be a great tool to use in marketing and brand promotion, it is also a topic that raises many social and ethical questions and has to be looked at closely.

If you are interested in learning more about Collabary see https://www.collabary.com/ or visit Zalando Marketing Services at https://zms.zalando.com/