This winter term, Master students of Public Relations and Digital Marketing at HMKW worked on a strategic communication concept for Amazon in Berlin.

Amazon has been firmly rooted in Germany since 1998. The Company is not only delivering packages to customers throughout Germany, but also research and development in Germany, the largest of them in Berlin. In Berlin alone, more than 2,000 employees have been working since 2011 on artificial intelligence, automated translations or the improvement of services such as Alexa, Audible, Amazon music, or Amazon Web Services (AWS). 

After a briefing by Amazon, the third semester students, under the guidance of HMKW’s Prof. Dr. Christian Möller, spent their semester researching Amazon’s current situation and developing strategic communication concepts for corporate citizenship and outreach activities. Eventually, this week, they had the opportunity  to present their concepts to the Amazon Communication team at one of their offices in Berlin.

Here are some pictures from the presentations: 

  “The concepts and presentations by the students were very professional and highly relevant for our corporate communication work here in Berlin”, Amazon spokesperson Silke Goedereis said. “I was impressed by the student’s ideas, creativity and the maturity of their concepts.”

These photographs were taken by Prof. Dr. Christian Möller.