{"id":315,"date":"2022-06-27T17:37:35","date_gmt":"2022-06-27T15:37:35","guid":{"rendered":"https:\/\/juk.hmkw.de\/future-of-journalism\/?p=315"},"modified":"2022-08-23T16:32:45","modified_gmt":"2022-08-23T14:32:45","slug":"dazn-vs-klassik-radio-so-unterschiedlich-funktioniert-community-management","status":"publish","type":"post","link":"https:\/\/juk.hmkw.de\/perspektive-journalismus\/dazn-vs-klassik-radio-so-unterschiedlich-funktioniert-community-management\/","title":{"rendered":"DAZN vs. Klassik Radio: So unterschiedlich funktioniert Community Management"},"content":{"rendered":"\n<p>Wer denkt bei dem Begriff Community Management als erstes an Journalismus? Vermutlich bringen bislang nur die wenigsten journalistische Arbeit mit User-Management in sozialen Netzwerken in Verbindung. Doch der Journalismus befindet sich im digitalen Wandel, und mit der Dominanz der sozialen Medien wird pl\u00f6tzlich auch die Interaktion mit virtuellen Rezipienten zur Aufgabe von Journalist*innen. Community Management ist nicht mehr blo\u00dfes Bef\u00fcllen des Instagram-Feeds und \u00dcberwachung von Kommentaren. Immer mehr gelernte Journalist*innen schlagen den Weg in Richtung Social Media-Abteilung ein, in diversen Nachrichtenportalen wachsen die zust\u00e4ndigen Abteilungen stetig an. Doch was hei\u00dft das im Klartext? Verschwimmt die T\u00e4tigkeit als Journalist*in mit der des &#8222;Influencers&#8220;? Und wie genau kann Community Management auf journalistischer Ebene \u00fcberhaupt aussehen? Welche Medien sind in ihrer digitalen Infrastruktur wie stark ausgepr\u00e4gt und wie unterschiedlich sind die verfolgten Ans\u00e4tze? <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-soundcloud wp-block-embed-soundcloud\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"DAZN vs. Klassik Radio: So unterschiedlich funktioniert Community Management by hmkw-Sounds\" width=\"500\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F1324111870&#038;show_artwork=true&#038;maxheight=750&#038;maxwidth=500\"><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Wer denkt bei dem Begriff Community Management als erstes an Journalismus? Vermutlich bringen bislang nur die wenigsten journalistische Arbeit mit User-Management in sozialen Netzwerken in Verbindung. Doch der Journalismus befindet sich im digitalen Wandel, und mit der Dominanz der sozialen Medien wird pl\u00f6tzlich auch die Interaktion mit virtuellen Rezipienten zur Aufgabe von Journalist*innen. Community Management ist nicht mehr blo\u00dfes Bef\u00fcllen des Instagram-Feeds und \u00dcberwachung von Kommentaren. Immer mehr gelernte Journalist*innen schlagen den Weg in Richtung Social Media-Abteilung ein, in diversen Nachrichtenportalen wachsen die zust\u00e4ndigen Abteilungen stetig an. Doch was hei\u00dft das im Klartext? Verschwimmt die T\u00e4tigkeit als Journalist*in mit der des &#8222;Influencers&#8220;? Und wie genau kann Community Management auf journalistischer Ebene \u00fcberhaupt aussehen? Welche Medien sind in ihrer digitalen Infrastruktur wie stark ausgepr\u00e4gt und wie unterschiedlich sind die verfolgten Ans\u00e4tze? 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