{"id":517,"date":"2022-01-20T10:47:00","date_gmt":"2022-01-20T09:47:00","guid":{"rendered":"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/?p=517"},"modified":"2022-03-18T11:26:38","modified_gmt":"2022-03-18T10:26:38","slug":"strategic-communication-concepts-delivered-with-a-smile","status":"publish","type":"post","link":"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/2022\/01\/20\/strategic-communication-concepts-delivered-with-a-smile\/","title":{"rendered":"Strategic Communication Concepts Delivered With a Smile"},"content":{"rendered":"\n<p><em>This winter term, Master students of Public Relations and Digital Marketing at HMKW worked on a strategic communication concept for Amazon in Berlin.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/Picture-of-department-1024x768.jpeg\" alt=\"\" class=\"wp-image-518\" srcset=\"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/Picture-of-department-1024x768.jpeg 1024w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/Picture-of-department-300x225.jpeg 300w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/Picture-of-department-768x576.jpeg 768w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/Picture-of-department-1536x1152.jpeg 1536w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/Picture-of-department-400x300.jpeg 400w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/Picture-of-department.jpeg 1672w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Amazon Development Center Berlin, Germany&nbsp;<\/em><br><\/figcaption><\/figure>\n\n\n\n<p>Amazon has been firmly rooted in Germany since 1998. The Company is not only delivering packages to customers throughout Germany, but also research and development in Germany, the largest of them in Berlin. In Berlin alone, more than 2,000 employees have been working since 2011 on artificial intelligence, automated translations or the improvement of services such as Alexa, Audible, Amazon music, or Amazon Web Services (AWS).&nbsp;<\/p>\n\n\n\n<p>After a briefing by Amazon, the third semester students, under the guidance of HMKW\u2019s Prof. Dr. Christian M\u00f6ller, spent their semester researching Amazon\u2019s current situation and developing strategic communication concepts for corporate citizenship and outreach activities. Eventually, this week, they had the opportunity&nbsp; to present their concepts to the Amazon Communication team at one of their offices in Berlin.<\/p>\n\n\n\n<p>Here are some pictures from the presentations:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"612\" src=\"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/picture-for-the-blog-1024x612.jpeg\" alt=\"\" class=\"wp-image-519\" srcset=\"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/picture-for-the-blog-1024x612.jpeg 1024w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/picture-for-the-blog-300x179.jpeg 300w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/picture-for-the-blog-768x459.jpeg 768w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/picture-for-the-blog-1536x918.jpeg 1536w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/picture-for-the-blog-500x300.jpeg 500w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/picture-for-the-blog.jpeg 1872w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"577\" src=\"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/for-the-blog-1024x577.jpeg\" alt=\"\" class=\"wp-image-520\" srcset=\"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/for-the-blog-1024x577.jpeg 1024w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/for-the-blog-300x169.jpeg 300w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/for-the-blog-768x433.jpeg 768w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/for-the-blog-1536x866.jpeg 1536w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/for-the-blog-500x282.jpeg 500w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/for-the-blog.jpeg 1928w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/for-the-blogposy-1024x768.jpeg\" alt=\"\" class=\"wp-image-522\" srcset=\"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/for-the-blogposy-1024x768.jpeg 1024w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/for-the-blogposy-300x225.jpeg 300w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/for-the-blogposy-768x576.jpeg 768w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/for-the-blogposy-1536x1152.jpeg 1536w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/for-the-blogposy-400x300.jpeg 400w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/for-the-blogposy.jpeg 1672w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>&nbsp;&nbsp;\u201cThe concepts and presentations by the students were very professional and highly relevant for our corporate communication work here in Berlin\u201d, Amazon spokesperson Silke Goedereis said. \u201cI was impressed by the student\u2019s ideas, creativity and the maturity of their concepts.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"998\" height=\"1024\" src=\"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/MituwF1Y-998x1024.jpeg\" alt=\"\" class=\"wp-image-523\" srcset=\"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/MituwF1Y-998x1024.jpeg 998w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/MituwF1Y-292x300.jpeg 292w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/MituwF1Y-768x788.jpeg 768w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/MituwF1Y-1496x1536.jpeg 1496w, https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/MituwF1Y-1995x2048.jpeg 1995w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><figcaption><em>Master students of Public Relations and Digital Marketing at HMKW<\/em> <\/figcaption><\/figure>\n\n\n\n<p>These photographs were taken by Prof. Dr. Christian M\u00f6ller.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This winter term, Master students of Public Relations and Digital Marketing at HMKW worked on a strategic communication concept for Amazon in Berlin. Amazon has been firmly rooted in Germany since 1998. The Company is not only delivering packages to &hellip; <a href=\"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/2022\/01\/20\/strategic-communication-concepts-delivered-with-a-smile\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24,26,23],"tags":[7,46],"jetpack_featured_media_url":"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-content\/uploads\/sites\/5\/2022\/01\/Picture-of-department.jpeg","_links":{"self":[{"href":"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-json\/wp\/v2\/posts\/517"}],"collection":[{"href":"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-json\/wp\/v2\/comments?post=517"}],"version-history":[{"count":7,"href":"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-json\/wp\/v2\/posts\/517\/revisions"}],"predecessor-version":[{"id":583,"href":"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-json\/wp\/v2\/posts\/517\/revisions\/583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-json\/wp\/v2\/media\/518"}],"wp:attachment":[{"href":"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-json\/wp\/v2\/media?parent=517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-json\/wp\/v2\/categories?post=517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juk.hmkw.de\/hmkwdigitalstories\/wp-json\/wp\/v2\/tags?post=517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}